LG - ECAR SHOW

Challenge: LG is a large South Korean conglomerate that operates in the technology, petrochemical, energy, machinery, metals, finance and services sector. In Portugal, LG is the largest player in digital signage technology and design of electronic devices and home appliances. As one of the exhibitors at the ECAR SHOW - Hybrid and Electric Automobile Show that first arrived in Lisbon in 2019, the company intended to partner with companies who use their professional screens and LCDs to create products of added value and present various news related to the event's theme.

Solution: Use of the TA007T interactive table with LG embedded screen and the Business Composer software to present the hybrid models through the user's interaction with images, videos and brochures about the vehicles. In addition, the digital outdoor totem QX001 was also customized for the event, which allowed charging Hybrid, Electric and Plug-in vehicles in a simple, fast and ecological way.

Results: The LG brand partnered, once again, with Wingsys, a factor that encouraged the presentation of innovative and ecological solutions and the conclusion of business in the area of electric cars.